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A product innovation insight for a leading denim-wear brand that bridged a centuries old gender bias
International lingerie brand discovered an opportunity to turn ‘wedding season’ collection into an ‘always on’ trend
A leading T20 franchise expanded its fan base by uncovering conditional and unconditional fans
How’s India’s longest running reality show stayed ahead of trolls and saved the day
A leading FMCG brand discovered the EQ of its episodic campaign, beyond quantitative metrics
How the beer category picked signals that helped it become part of wine and dine tradition
A legacy jewellery brand found the sweet spot to position itself as a new-age digital shop
How a leading mall decoded the importance of ‘experience’ while the category remained fixated on tenant brands
How did condom category successfully changed the game by altering the age-old category codes
#ShareTheSpotlight: “Failure is like the pain after the workout which will ultimately bear good results,” says Unmisha Bhatt, Tonic Worldwide
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