A Simple Question, A Big Realization
We started with a simple yet powerful question: Why shouldn’t a beautiful home also be functional? Our research revealed that many homeowners tend to overlook how functional design can transform their daily lives. They didn’t see how products that were both stylish and user-friendly could solve common challenges, making life simpler and more enjoyable. This insight became the foundation of our strategy, positioning Bonkaso as a brand that offers dual benefits: Works for you, works for home.
Showing, Not Telling: The Bonkaso Way
To showcase Bonkaso’s promise, we crafted a series of lighthearted stories featuring a husband-wife duo. In each thumb stopper film, they faced common household challenges, with the husband often on the receiving end of minor frustrations—like struggling to reach a top shelf or struggling to find the right key to lock the door. The common message? “If we had Bonkaso, this wouldn’t happen.” These playful, everyday moments demonstrated how Bonkaso’s smart solutions could make life easier. The campaign turned typical home improvement struggles into opportunities for a laugh, while showcasing the brand’s value in a relatable way.
