To ensure an authentic Korean experience, we enlisted K-pop sensation Aoora as our campaign ambassador. He has been a household name after his appearance on Big Boss India, and perfectly embodied our vision.
Recognizing our audience’s short attention spans and aversion to traditional ads, we crafted delightful assets, headlined by a music video infused with Korean aesthetics, catchy hook steps, and Aoora’s undeniable swagger.
We built curiosity around the term ‘meaun meaun’ through snippets from the video, fueling anticipation for the launch. Gen-Z lapped this up instantly creating a lot of conversations about the meaning of ‘meaun meaun’, its origin and some interesting speculations that we did not expect.
When the music video finally premiered, Bingo! and Aoora captivated audiences. Leading influencers joined the excitement, amplifying buzz around the video and spreading the spice.
Our desi-style Korean music video was an instant hit where we ended up with India’s first fusion of chips with 2x spice, K-pop and everything nice!
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