The Need for a Whole New Language

TASC Corporate Services, a division of TASC Outsourcing, specializes in delivering strategic business support services to diverse industries across the Gulf region.
Our mandate was to develop their social media presence as a start-up catering to the compliance mandates of GCC businesses while leveraging the brand equity of their parent company and adopting a tone consistent with theirs.

Building a Whole New Vocabulary

After closely reviewing TASC Corporate Services’ portfolio, we discovered their pivotal role as the vital link between businesses and government entities. From initial company setup to ensuring 100% compliance, their diverse range of services—including payroll management, PRO services, and IQAMA solutions—facilitates seamless operations at every stage. Our focus was on highlighting the segmentation of their services and underscoring the industry’s imperative to leverage TASC Corporate Services.

Conversations to Build a Human Connection

Our content strategy for TASC Corporate Services, centred on the following goals and provided a human touch to the brand, across Instagram, Facebook, and LinkedIn, to resonate well with the audience.

  • Unique content for unique services: We tailored posts for their various services like PRO, Payroll HR Operations & Business setup.
  • Building brand recognition: While establishing a distinct and independent identity, we strategically engaged with relevant posts from TASC Outsourcing to emphasize our common lineage.
  • Usage of different formats: We experimented with formats like statics, carousels and video animations for better engagement.
  • Alignment with a people first philosophy: We collaborated with organisations involved in social good and took an active lead in advocating people-issues.

TASC’s New Communication Speaks Volumes!

Our strategic efforts started showing results, and within a year’s period (March 2023 to Mar 2024) , their followers jumped nearly 100%.

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