What's the one thing mothers dread in the morning?

Breakfast time! Fussy eaters and conflicting preferences turn the breakfast table into a battleground. Mothers strive to prioritize health, while children crave taste above all.

Children love choco spreads but their mothers don't!

Nutralite, a trusted brand known for healthier spreads, wanted to bring peace to the breakfast table with their healthy Choco spreads which mothers could confidently incorporate into their children’s breakfast routine.

While the kids loved chocolates, their mothers were concerned about the high sugar content, believing it to be unhealthy and leading to obesity and addiction. Nutralite wanted to address their concern and find a deserving spot on the breakfast table as a healthy and nutritious breakfast choice.

A breakfast table that got mother and kids on the same page

We decided to create a unique Sunday breakfast experience that would excite kids and reassure mothers. We brought together over 100 mother-child duos (virtually) on #IndiaKaLongestBreakfastTable, ready to break conflicts and records.

120 mouth-watering recipes shared over conversations

The duos hustled together, dishing out perfect choco-spread-based recipes that were viewed by over 189k moms online. With legendary chef Sanjeev Kapoor as the host, the event transformed mother-child battles into engagement and collaboration. Chef Kapoor followed up with conversation about children’s health and nutrition. #IndiaKaLongestBreakfastTable ended up addressing the children’s cravings and mother’s  concerns. A big win for both!

1.2 Mn

Campaign reach

1.4 Mn

Impressions delivered

189,000

Mothers viewed the Event Live

215,000

Mothers engaged with the event

₹3.6Mn

Sales generated right after the campaign

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