The mirror transcended reflection; it became a revelation. Visitors were captivated by its unique interactive messages, turning it into the festival’s star attraction. Enthusiasts from literature to lifestyle were drawn to the magic of the #ResponsibleSmartMirror. Word-of-mouth and social media buzz ignited, drawing over 2000 daily visitors and sparking real-time dialogues.
The #ResponsibleSmartMirror succeeded in doing what words alone couldn’t – it illuminated the path to a more sustainable fashion future with the perfect blend of great insight, perfect technology and powerful message.
Supporters, activists and world leaders mentioned the responsible smart mirror installation on their respective profiles.
Smart mirror installation extended at 30+ partner outlets following the Litfest event.
Queries from 20 countries coming together to form an alliance to accelerate responsible fashion.
Pledges taken
Impressions generated online
Jump in website visits leading to sales
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