A Fashion Disaster in The Making

In a world driven by fashion-conscious consumers, the hidden environmental costs of clothing often escape notice. Despite textiles earning the dubious distinction of being the world’s second-largest pollutant, most remain blissfully unaware of what makes up their attire. Enter Liva, the eco-friendly fabric from the Aditya Birla Group (ABG), envisioning a world where fashion not only makes a statement but carries a profound message of sustainability. Our journey alongside ABG aimed to creatively convey this message to a receptive audience.

A Mirror’s Tale of Transforming Challenges

Partnering with the esteemed Times Lit Fest presented a golden opportunity to reach the right audience. However, a challenge loomed: how to impress upon people that fashion choices carry a responsibility beyond aesthetics? The solution was found in an unexpected place—the mirror. A fixture in the lives of fashion enthusiasts, it became our canvas for transformation.

Mirror, Mirror on the Wall — Who’s the Most Sustainable of Them All?

We didn’t just create a mirror; we birthed a messenger—a messenger that was as smart as it was responsible. Powered by Raspberry Pi and armed with voice and facial recognition capabilities, this mirror had a mission—to revolutionize how we view fashion. As visitors gazed into the mirror, it did more than reveal their attire; it revealed a new perspective about the environmental impact of their fashion choices. The visitors were urged to make “responsible fashion” their New Year’s resolution. And as a delightful bonus, it offered custom portraits, capturing the essence of their newfound commitment.

 

The Smart Mirror with More Revelation than Reflection

The mirror transcended reflection; it became a revelation. Visitors were captivated by its unique interactive messages, turning it into the festival’s star attraction. Enthusiasts from literature to lifestyle were drawn to the magic of the #ResponsibleSmartMirror. Word-of-mouth and social media buzz ignited, drawing over 2000 daily visitors and sparking real-time dialogues.

The #ResponsibleSmartMirror succeeded in doing what words alone couldn’t – it illuminated the path to a more sustainable fashion future with the perfect blend of great insight, perfect technology and powerful message.

The Smart Mirror with More Revelation than Reflection

Supporters, activists and world leaders mentioned the responsible smart mirror installation on their respective profiles.

Smart mirror installation extended at 30+ partner outlets following the Litfest event.

Queries from 20 countries coming together to form an alliance to accelerate responsible fashion.

16,000+

Pledges taken

12 MN+

Impressions generated online

18%

Jump in website visits leading to sales

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