Plant vs. Animal: The Dairy Dilemma Faced by So Good

In a world where dietary choices often feel like a maze of restrictions, So Good, the multinational plant-based beverage company, is rooted in redefining the narrative.

With a focus on introducing plant-based milk beverages as a compelling alternative to traditional animal-based milk, So Good set out to resonate with a growing tribe of health-conscious individuals, including vegans and those seeking mindful consumption.

We were entrusted to establish So Good as a formidable contender in the Indian market, while showcasing its diverse range of flavors.

Sip, Swirl and Savour Liberation

Recognising the growing tribe of health-conscious individuals, we uncovered a profound insight: dietary choices should be liberating, not confining. Guided by this insight, we decided to position SoGood’s products as more than just beverages – they symbolized a lifestyle that offered freedom in embracing flavors, dietary options, and snacking preferences while feeling good about these choices.