We wanted our social media content creation to stand out from the passive B2B tonality followed by many brands and companies online. Hence, we devised a content marketing strategy backed with a great story that humanizes TASC’s services, processes, and capabilities. This is part of our “people first” content strategy that helps organizations make a connection with their consumers, competitors and the market.
We created byte-sized, snackable videos where the TASC team led the narrative. The involvement of the team and clientele ensured genuinity of the content. Behind-the-scene footage showcased the capabilities and spirit of the team. We rehashed conventional content buckets by curating interesting Q&A videos, testimonial series, and captured interesting interactions that broke the clutter and monotony of B2B communication.
Our social media creatives were short stories that were fun and easy to consume. The content helped build brand trust with positive client testimonials and genuine reviews of TASC’s capabilities.
We took a new approach to social media content creation by ditching conventional B2B communication routes. The “people first” approach sets TASC’s social media content apart. Our post of the closing ceremony alone garnered crazy eyeballs!
All in all, we achieved:
& TASC emerged as a hero while handling the Dubai Expo 2020.
Reach
Impressions
Engagement
Views
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