On social media, the mark of true brand communication is when there is a two-way dialogue between the brand and its audience. That’s where ORM comes in.
Customers are vocal on digital platforms making it crucial for brands to build a positive sentiment.
Over the past decade, we’ve mastered brand analysis, decoding insights, crafting personalised responses, and controlling damage during a crisis.
We create tailor-made ORM strategies to meet brand benchmarks, and work towards having meaningful conversations with customers.
We’re social media specialists with a mission. And we do things the right way.
Every relevant brand mention is captured through specific alerts. This helps create a breadcrumb trail and assess brand sentiment.
39% of customers only trust brands they find online. So, we build a digital presence for the organisation, based on its existing tonality.
A brand’s ORM strategy is led by data and insights. Through this lens, we focus on key metrics and find underlying issues.
Data has the answer to every problem. Based on the client’s needs, we offer customised reports with audience segregation.
Our ORM strategy is led by research. This is done by analysing brand performance, reactions, reply frequency, and digital presence.
Our audit gives us a lot of information, which is used to set keyword alerts. These filters capture relevant brand mentions.
We use in-house platforms and tools to filter miscellaneous posts and spam mentions. These improve the accuracy of our reports.
Based on the key metrics, we segregate all relevant mentions into buckets. These buckets help shape our customer responses.
We respond to consumer complaints and queries with a diverse ORM bank. This paves the way for genuine, human conversations.
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